Competing Against Luck by Clayton Christensen

People hire products to make progress in a struggle; find the job, not the demographic.

Three takeaways for AI PMs

• Find the struggling moment before the solution
• Map the four forces for your feature: Write down the push, the pull, the anxieties and the habits in the customer's words.
• Treat irrational stories as context you have not found yet

Do this Monday

• In your next discovery sync, pick three customers who adopted or churned in the last month and book timeline interviews with them this week.
• Before the next PRD review, add a four-forces box to the doc with at least two named anxieties specific to the AI behaviour.
• In your next roadmap discussion, ask of each AI item what the user would stop doing if it shipped, and cut any item with no answer.