Escaping the Build Trap by Melissa Perri

Measure outcomes, not shipped features, and run the product kata.

Three takeaways for AI PMs

• Ask what we hope will happen
• Run the kata, not the roadmap: Replace the quarterly list with a target outcome and a sequence of small experiments toward it.
• Hold the value exchange on both sides

Do this Monday

• In your next roadmap review, write the hoped-for outcome beside every item, and flag any item where the only answer is that it will be shipped.
• Before the next sprint planning, define one target outcome, one current measurement and one experiment small enough to read inside two weeks.
• At the next exec update, report the gap between current state and target outcome rather than a list of what shipped.