Fall in Love with the Problem, Not the Solution by Uri Levine

Pick a problem worth years of your life, then earn product market fit before growth.

Three takeaways for AI PMs

• Start the story with the problem, not the system
• Check who has the problem before anyone builds: His test is simple: if you are the only one with the problem, do not build a product for it.
• Treat fit as the only thing until you have it

Do this Monday

• Before your next roadmap review, rewrite the first paragraph of your top initiative so it names the problem and the people who have it, with no mention of AI.
• This week, ask five users to describe the problem in their own words and compare that language to the language in your spec.
• In your next metrics review, agree the one retention or return-frequency number that will tell you whether the feature creates value, and set the date you will look at it.