Inspired by Marty Cagan

Discover a solution that is valuable, usable, feasible and viable before you build it.

Three takeaways for AI PMs

• Own value and viability yourself
• Spend most of discovery on the solution
• Prototype to find reasons it fails, not applause: Cagan says the point of testing with users is to find all the reasons they will not use it.

Do this Monday

• Before your next discovery kickoff, write the four risks as four questions on one page and name who on the team owns each; leave the blanks visible.
• In your next prioritisation call, ask of the top item which of the four risks is biggest and what cheapest prototype would retire it this week.
• Before the next launch, run five sessions where users see the feature's bad outputs and record whether they would still use it.